Exploring experiences, perceptions, motivations, behaviours and the reasons behind observed patterns.
Quantitative research can tell us what is happening. Qualitative research helps us understand why.
PrimeMetrics conducts qualitative research that provides deeper understanding of people's experiences, perceptions, motivations, barriers and decision-making.
Qualitative methods can be implemented as standalone studies or integrated with quantitative surveys as part of a mixed-methods research design.
Structured interviews with stakeholders, programme actors, service providers and community representatives.
Detailed exploration of participant experiences, behaviours, perceptions and decision-making.
Facilitated discussions designed around specific research questions and participant characteristics.
Development of interview guides, protocols, consent procedures and field documentation tools.
Systematic coding, memoing, theme development and synthesis of qualitative findings.
Integration of qualitative findings with quantitative evidence to provide a more complete understanding of research questions.
Let's discuss your qualitative research needs.